Posters of Madrid
Opening May 21, 2015, 8:00 p.m.
From May 21 to June 20
200 copies of each poster have been printed and will be displayed and available for sale – along with a small series of drawings – Posters of Madrid from 21 May to 20 June 2015 at La Factoría de Papel.
“The art of posters has been in serious decline for years. This has, without a doubt, not gone unnoticed. We hardly find anything appealing to please our eyes these days. We walk along those unvarying, monotonous and annoying streets that look more and more like each other, and all of them, like none before. In an exercise in stupidity, town councillors and regulators have made the illuminated and large cinema posters, which seemingly have been the main problem in this city, disappear. To compensate, Madrid has been covered with various billboards, awnings and scaffolds where the barest mediocrity reigns. Everything is uniform, dull and boring, so I can’t help but welcome the examples that Arranz, César Fernández Arias, Ginés Martínez and Guillermo Trapiello offer us. Each one has chosen their own peephole, such as a hole in the fence of Canal de Isabel II or Telefónica, from which to observe the city of Madrid. Guillermo Trapiello has captured the immortal phrase of the councillor: ” A relaxing cup of white coffee “, which in the hands of Guillermo has been set in a corner of a garden or terrace, rather than the Plaza Mayor, where “Guiris” visiting us tend like to ”overcook” themselves in the Spanish sun. Ginés Martínez has turned the object of a telephone booth, an item on the verge of disappearing, into a metaphysical figure whose ominous shadow climbs up the wall. A Madrid in black and white, typical of television from another time in which López Vázquez was punished with the hell of telephone booths. On the other hand, Arranz has chosen Madrid’s most famous street from the last century. This populated, modern, almost international street and the subject of a popular light opera from the pen of the festive author Felipe Pérez y González: the Gran Vía. And of all its areas, he has chosen one of the most celebrated ones, Plaza de Callao, with its cinemas and illuminated Schweppes poster, the last vestige of advertising colonialism. To British Colonialism we owe Kipling’s prose, the film Lives of a Bengal Lancer, George Harrison’s slice of toast and the illuminated Schweppes Indian Tonic poster. We thank them for all that. Finally, César Fernández Arias, poet of nuts and machinery, offers us a Madrid which is incarnated as a species of one of his biomechanical organisms, to which the pipe lends a Ramonian touch, and where skyscrapers rise, cats appear from the roofs and a water pitcher keeps cool in the shade. What a great chronicler of Madrid Fernández Arias would be. Under his irreverent pencil, Cibeles would be immobilized as a flying saucer, the Oso y el Madroño (statue of the Bear and the Strawberry plant) would acquire that extraterrestrial category it deserves and the Plaza Mayor would look like a corner of Andromeda. I would like to see how these posters, lit up on the walls of Madrid, make make a circle of viewers gasp and shout admiringly. I’d like to see devotees tear them down to decorate their houses, along with a can of Cola-Cao can and the Rio Tinto Explosives calendar. I give up. I know we’ll soon return to reality, to mediocrity.”[Extract from Raúl Eguizabal’s text on the “Carteles de Madrid” exhibition]
Raúl Eguizábal (Logroño, 1955). Essayist, poet, narrator and art critic. Author of the essays “Industrias de la conciencia” (Península, 2009), “El cartel en España” (Cátedra, 2014) and the treatise “Robinsón de las mil islas” (Gulliver, 1996) about the painter Dis Berlin, as well as other. His is the text that accompanies the catalogue “Memoria de la seduccion”. 19th century posters in the National Library (Biblioteca Nacional, 2002).
Jorge Arranz (Madrid, 1956). Cartoonist, newspaper and magazines illustrator (El País, Cairo, Madriz. . . ), author of comics, cartoons, book covers, postcards, posters, murals and scenery. And above all, urban sketcher of cities such as: Madrid, Barcelona, Bilbao, Seville, Toledo, Malaga, Paris, Venice, New York and Shanghai, amongst many others. These works are collected and appear in numerous publications and exhibitions. jorgearranz.com
César Fernández Arias (Caracas, 1952). Illustrator, draftsman, muralist, painter and sculptor. Author of cartoons, illustrations, posters, silhouettes, dies, mobiles. . . . A regular contributor to different publications, newspapers (such as El Pais), supplements and magazines. He has made numerous exhibitions. He was part of the collective El Cartel. cesarfernandezarias. com
Ginés Martínez (Valladolid, 1972). Regular sketcher and hardened listener to Robert Wyatt. He is associate editor of “El estado mental”. Independently he publishes comics under the label Pneumatic Editions and is a promoter and coordinator of “Muestra de Editores Inclasificables” at the Public Library in Salamanca, Casa de las Conchas.
Guillermo Trapiello (Madrid, 1985). Visual artist and architect, illustrator and art director, creator of unconventional maps and guides, furniture and poster designer. With the group Nación Rotonda, he conducts a visual inventory of the use of Spanish territory. guillermotrapiello. com